Functionality and practicality are the most important factors which decide the success of all the promotional items. Such a gift must be of great use for the recipient so that it may serve its purpose of brand promotion. There are a number of methods of brand promotion. The promotional method that uses television or print is generally expensive and every business organization may not be able to afford it. One of the cost effective and reliable method of brand promotion is the use of promotional products. Personalized floating keychains with custom imprinted company logo can be used to promote your company. This can be made possible through trade show giveaways, conventions, employee incentives and meetings. The floating key chains prove to be great items for marinas, lake side hotels, boat dealers and many other water related business. They will keep your keys from sinking to the bottom of the water body.