Netflix is one of the largest suppliers of on-demand and dvd suppliers. Some on-demand suppliers have been reported by as having high stocks while others have not. The company announced its billionth DVD delivery in 2007. The company has been successful during its course with revenues of 2.17 billion dollars and a net income of more than one hundred and sixty million dollars. Blockbuster Videos, the largest movie rental store entered the online market in 2004, and set off a price war between Netflix. Blockbuster came out with a monthly subscription fee of 19.99 which caused Netflix to lower their prices even more. In the end Blockbuster came out with an all-time low price of 14.99. Blockbuster also went a step further by not having any late fees. The subscription size of Blockbuster online began to grow to almost one third the size of Netflix. Other rental companies on the New York stock exchange are also competing against these companies.