Search engine trends and marketing have always gone hand in hand more so now than ever before. As search engines get smarter by the minute, it becomes very important for companies that depend on user searches to be in sync with search engine trends. The key players in the search engine business have a lot riding on the success of search engine optimizations which were becoming a playing flied for spammers from all over the world. The decline in the meaningfulness of it all has a lot to do with the exploitation of simple logic used by search engines. One such trend based tool designed by Google is called what do you love or WDYL. This tool searches for everything related to what you love and displays the results for you. So if you search for say a flower or fruit, a search will show you recent news, images, places to find the search item and virtually anything you can think of.