Construction pipeline complaints are very hard to address if you tackle the issue head on. The people working in the company do not really agree with these complaints since they believe that they were not the ones who did the damage to the public. Therefore, a good way of killing all these noises in the form of complaints is to promote the positive feedback being mentioned by happy, satisfied customers. The public gets to choose from the two opposing views: the views of the complainants and the views of happy customers. The more doesn’t necessarily mean the merrier here. If those people complaining are united with by one common issue, the testimonies of happy customers can win back the hearts of the public. These complainers might not even be complaining about the company per se. It might all just be a gimmick made to destroy the image and reputation of the company.