You get a free fitness coach when you undertake your adventure with p90x. The first thing you will want to do after your initial purchase of p90x is to select a fitness coach like Nick Husin, who has experience helping people with all sorts of body types and all sorts of fitness goals. Your fitness coaching is included as part of your benefits when you choose to buy p90x. The reason the beach body company – makers of p90x – allow you to get a free coach is that it helps them to keep their customers engaged. The longer you keep doing p90x, the more likely it is that you will need to buy whey protein, shakeology, and other supplements to help you reach your goals. This translates to a small commission to your coach and a large profit to the beach body company. Good luck with your fitness journey!